Amazon.com, Inc. (AMZN) is currently trading at $209.77. Based on 64 Wall Street analysts, the average target price is $281.26, implying a 34.1% upside. The consensus recommendation is STRONG BUY.

AMZN

Amazon.com, Inc.

Consumer DiscretionaryOpinion: strong buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$209.77

Avg Target

$281.26

Based on 64 analysts

Analyst Recommendations

Buy (64)Hold (4)Sell (0)

Upside

+34.08%

Market Cap

$2251.86B

Financial & Investment Metrics

Next Earnings Date

Apr 30, 2026D-28

P/E Ratio (TTM)29.26

Forward P/E22.33

P/B Ratio5.48

Dividend YieldN/A

Return on Equity (ROE)22.29%

Operating Margin10.53%

Debt to Equity43.44

Beta (Volatility)1.42

52 Week Range$161.38 - $258.60

LowCurrent: $209.77High

Insider Sentiment Index (Last 6 Months)

Buy vs Sell (Count)

Insider Buys: 25Insider Sells: 21

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

Date	Name	Position	Transaction	Shares
3/2/2026	HERRINGTON DOUGLAS J	Officer	Sale at price 204.25 per share.	1,000
2/24/2026	ZAPOLSKY DAVID A.	Officer	Sale at price 204.15 - 208.02 per share.	17,749
2/23/2026	JASSY ANDREW R.	Chief Executive Officer	Sale at price 204.25 - 207.96 per share.	19,872
2/23/2026	HERRINGTON DOUGLAS J	Officer	Sale at price 204.63 - 208.25 per share.	6,835
2/23/2026	GARMAN MATTHEW S	Officer	Sale at price 204.14 - 208.05 per share.	17,751
2/23/2026	REYNOLDS SHELLEY L	Officer	Sale at price 204.60 - 207.98 per share.	2,695
2/20/2026	JASSY ANDREW R.	Chief Executive Officer	N/A	49,680
2/20/2026	OLSAVSKY BRIAN T.	Chief Financial Officer	N/A	17,749
2/20/2026	ZAPOLSKY DAVID A.	Officer	N/A	17,749
2/20/2026	HERRINGTON DOUGLAS J	Officer	N/A	17,087

Frequently Asked Questions

Q. What is the current target price and upside for AMZN?

A. The current target price for Amazon.com, Inc. is $281.26, which implies a 34.1% upside from the current price of $209.77. This is based on the consensus of 64 Wall Street analysts.

Q. What is the current analyst recommendation for AMZN?

A. Currently, there are 15 Strong Buy, 49 Buy, 4 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is STRONG BUY.

Q. Are insiders buying AMZN stock recently?

A. Over the past 6 months, there have been 25 insider buys and 21 insider sells. This can be interpreted as a positive signal.

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