Booking Holdings Inc. Common St (BKNG) is currently trading at $4194.31. Based on 35 Wall Street analysts, the average target price is $5802.23, implying a 38.3% upside. The consensus recommendation is BUY.
BKNG
Booking Holdings Inc. Common St
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Avg Target
$5802.23
Based on 35 analysts
Analyst Recommendations
Upside
+38.34%
Market Cap
$135.20B
Financial & Investment Metrics
Insider Sentiment Index (Last 6 Months)
Buy vs Sell (Count)
Whale Trades (C-Level Large Buys)
No major insider buying detected recently.
Recent Insider Transactions
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 3/16/2026 | FOGEL GLENN D | Chief Executive Officer | Sale at price 4262.06 - 4330.20 per share. | 669 |
| 3/4/2026 | PISANO PAULO | Officer | Stock Award(Grant) at price 0.00 per share. | 2,892 |
| 3/4/2026 | STEENBERGEN EWOUT L | Chief Financial Officer | Stock Award(Grant) at price 0.00 per share. | 924 |
| 3/4/2026 | FOGEL GLENN D | Chief Executive Officer | Stock Award(Grant) at price 0.00 per share. | 16,910 |
| 3/4/2026 | D'EMIC SUSANA | Officer | Stock Award(Grant) at price 0.00 per share. | 169 |
| 3/4/2026 | MILLONES PETER J | General Counsel | Stock Award(Grant) at price 0.00 per share. | 5,016 |
| 2/17/2026 | FOGEL GLENN D | Chief Executive Officer | Sale at price 4038.03 - 4131.10 per share. | 560 |
| 2/17/2026 | FOGEL GLENN D | Chief Executive Officer | Sale at price 4135.91 - 4165.72 per share. | 452 |
| 2/13/2026 | D'EMIC SUSANA | Officer | Stock Award(Grant) at price 0.00 per share. | 1,526 |
| 2/2/2026 | MYLOD ROBERT J JR | Director | Sale at price 5027.53 - 5122.66 per share. | 40 |
Frequently Asked Questions
Q. What is the current target price and upside for BKNG?
A. The current target price for Booking Holdings Inc. Common St is $5802.23, which implies a 38.3% upside from the current price of $4194.31. This is based on the consensus of 35 Wall Street analysts.
Q. What is the current analyst recommendation for BKNG?
A. Currently, there are 6 Strong Buy, 24 Buy, 8 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is BUY.
Q. Are insiders buying BKNG stock recently?
A. Over the past 6 months, there have been 6 insider buys and 21 insider sells. Insider selling is more prominent recently.